The Absolute Basic Requirements For Law Firm Marketing
A few years ago, a trusted mentor told me that I should not seek a fast track to success. In simple terms, the best way to success is to follow trusted principles and not to look for a magic bullet, regardless of what area of life it is. This concept holds true with law firm SEO services as well. There is never a single action step that will move your website to the top of the search engine listings. However, there is a three part formula that works well: build a quality website, use SEO (search engine optimization) and social media.
Step 1: Build A Quality Website:
There are a number of attorneys who get consumed with the latest technology and social media platforms, and they spend very little time on their website. There are others who didn’t spend the required time on it in the first place. Realize that the website is your face to the world, and it should show a professional image. As such, it is very important to your success.
If your website does not provide a professional image that is appealing to your potential clients, the other aspects of marketing do not matter. It would not matter how many visitors you receive or how easily they can find your website. If visitors simply click away when they land at your website, you are essentially wasting your time.
In 2014, it’s also critical that you firm has a mobile version of your website as more and more people are accessing the internet from mobile devices.
Step 2: SEO:
If you have heard the phrase “content is king”, then you realize the importance of how search engines interact with the content on your website. As such, you need to understand the importance of SEO, so that you can gain exposure for your website, by appearing at the top of the listings (for your target keywords). It should be noted that search engines change their algorithms often to prevent spammers from “gaming” the system. You can help to raise your rankings without using any tricks or scams. You simply need to make small changes to your webpages to reflect the factors that help with SEO or PPC. It is key that your website is shown on the first page of Google, as people rarely look on pages 2,3 and 4.
Step 3: Social Media:
Now, more than ever, people are interested in hearing the thoughts and opinions of others. They will trust the thoughts and analysis of an attorney and other professionals, ahead of most people. This provides a great chance for law firms to use social media to stay in contact with potential clients, current clients, and gain an advantage over their competitors.
The legal community is very competitive, with more companies looking for high-end case (which are in short supply). Here at HyperTraffic SEO we can offer valuable knowledge to ensure that your website meets the demands of today’s marketplace. We will also analyze your SEO strategy and current results, and develop a social media strategy to help your marketing efforts maximize results. This is an invaluable service to your law firm.