Improve Your Internet Presence and Get More Law Firm Clients
Here is an interesting statistic. Really think about it:
Of all consumers searching for a lawyer over the past 12 months, 3 out of 4 used resources they found online at some point before they made a decision.
Consumers have changed the way they search for an attorney in today’s Internet age. With the emergence of social media, search engines and smart phones, the way consumers shop for lawyers has been radically changed by technology.
These days people often use technology:
- To avoid a long phone call; many people will send a quick text instead.
- Rather than going through documents in person, people will write an email and include attachments.
- Instead of meeting face-to-face, people would rather participate in conference calls or meetings on the Internet because this will save them both money and time.
It’s true that this new way of communicating is more cost-effective, but it also reduces face-to-face contact between people. For example, with people banking online to avoid tellers, looking up phone numbers online to avoid speaking with an operator and reading news online so they don’t have to buy a newspaper, there are fewer opportunities for people to interact now.
If you think about it, do you think you’d take the advice of your neighbor if you have been accused of a crime? Or would you ask people in your family for help in finding a divorce lawyer? Most likely you would not. Most of the time, you would prefer to research these issues on your computer, in private. Now, with smart phones outselling computers, a huge range of consumers are conducting online research.
In the last 10 years, there has been a huge change in consumer behavior. With the launch of LinkedIn in 2003, Facebook in 2004 and Twitter in 2006, consumers can now get recommendations from friends and family through social media and online directories.
As social media has grown at an exponential rate, it has penetrated every part of life in America. For example, Facebook now consists of 900 million subscribers, each of whom spends an average of 7 hours and 45 minutes a month using the website, according to Nielsen Company research. These days, you can get guidance about engaging an attorney from many of your connections and contacts by simply reviewing their opinions on social media.
What Does This Change Mean For Lawyers In The 21st Century?
It means that it is crucial for lawyers to have a blog and a website where they can converse with consumers about their legal concerns. Ideally, a lawyer’s website should include white papers, FAQs and checklists which can be found by consumers as they do their online research.
Here at HyperTrafficSEO we work with lawyers to assist them increase the visibility of their web site. Our SEO marketing for law firms option is worth examining because, according to the American Bar Association, 60% of small law firms have gotten new business through their website or blog.
Blogs and websites for attorneys need to be optimized for the search engines, in particular for Google. That way they will have a high rank in the search engines. Our company is able to review your search engine optimization, make a comparison of your website with those of your competitors, and determine whether or not your website is using best practices of the industry. To schedule a free evaluation of your site, send us an email today.
Undoubtedly, important conversations are happening online. The search for an attorney is no longer occurring in your family’s living room or on your neighbor’s terrace. Instead, it is now taking place on the Internet. This means that if lawyers are looking for leads and new clients, they must have a strong profile in the directories, frequent activity on social media and websites that are easy for clients to use. Lawyers will either need to become part of this conversation – or they will miss many chances to find their new clients.