You Could Lose Potential Legal Clients If You Don’t Go Mobile
Imagine there is a situation where a potential client has a fight late one night with her husband. She quickly leaves her home and makes a decision to try to find a local attorney with her smart phone. She wants one that can get her a divorce quickly. But when she tries to pull up the site for your firm, it loads very slowly and, when it finally does, she can’t find what she’s looking for easily, so she moves on to another lawyer.
If your site is not optimized for smartphones, that is a risk your firm will take every day. In fact, a mobile optimized site is absolutely necessary to improve your visibility, expand the influence of your firm and produce more leads.
Recently, a study noted that 61% of all smartphone users said they quickly go on to a new website if they can’t quickly find what they’re looking for on the first site. Another study, done in 2012, found that about half of the people in the U.S. (155.1 million people) use smartphones on a regular basis.
So, the take away is that if you want your site to be successful, it must work quickly and easily on all smartphone platforms (for example, iPhone, BlackBerry, Android and Windows). It must also be optimized to provide mobile users with easy-to-read, simple information that they can immediately take action on.
In short, smartphone users are looking for these features:
- Large, mobile-friendly buttons with click-to-call on them so that it is simple to get in touch with your firm by just touching the screen.
- Easy and quick Mobile Maps access to give them your office location with directions that are easy to follow.
- No pinching and very limited scrolling.
- A short and concise summary to describe your law firm and the areas of the law in which you practice.
- Quick links to your firm’s social media, including Twitter, LinkedIn and Facebook.
- Speedy site loading (five seconds or less), including pictures and videos.
It’s crucial to keep your site content up-to-date to provide for mobile users adequately. Your mobile website needs to by synced, in real time, to your traditional site or you might lose potential new clients.
As an example, you are opening a new office in a neighborhood where there is someone who needs your help and who uses a smartphone. Imagine that this possible client does not know that your office location is just down the street from him because, although you have added a location to your traditional site, it is not on your mobile site. This can be avoided if you have an auto-sync feature. This feature will update the content on your mobile site whenever changes are made on your traditional site.
Another very important point is that Google always prefers sites that are mobile optimized. Your chances that those online searchers who are using their mobile phones to locate a lawyer will actually find your firm will go up dramatically if you follow Google’s mobile website optimization recommendations.
You also should use a mobile analytics tool that is built-in if you want to accurately measure your mobile website’s return on investment. This tool will help track visits, page views and how often visitors are using the map and click-to-call buttons.
To get more information about what a well-optimized mobile website and law firm internet marketing, contact HyperTraffic SEO.