Why You Need To Manage Your Online Reputation
Hardly anyone these days invests in a product or a service without first doing research, and today, more often than not they rely on the Internet. And why not? They use the Internet for virtually everything in their lives—so it’s far and away the most convenient way to research prices, reviews and more. That’s why online reputation management is no longer a luxury. It can literally make or break your business.
The Building Blocks of Online Reputation Management
You want to start with a solid business website that clearly describes the nature of your business, from your products and services to your business philosophy. You want to convey a certain image that attracts your target clientele.
Once you’re happy with the tone and information presented, we are not here to undermine that with a bunch of sloppily inserted keywords and phrases that may briefly improve your rankings only to undermine your well-constructed image and credibility with search engines. Instead, we’ll take over the search engine reputation management with strategic, well-placed keywords to push that site you’ve carefully created near or at the top of consumer searches.
In a perfect world, that in itself would take care of your online reputation management. But there is another facet that almost everybody in business today needs to be aware of: the potentially damaging effects of bad publicity—fair or unfair—that lurks everywhere online in today’s highly competitive online environment.
HyperTraffic SEO works to counteract potentially damaging reviews, negative comments and false claims about your business, no matter how large or small. Remember, these don’t have to be true or even particularly credible to become a problem. They plant seeds of doubt and make it all too easy for the casual customer to simply move onto your competitors’ sites instead. That, in a nutshell, is why you need to be concerned with managing your online reputation.
Beyond building a high-quality, optimized site, our work also includes incentivizing your satisfied customers to share with their friends and the wider online community their positive experiences with your business. In some cases, we can help you respond directly to criticism posted by dissatisfied customers in a way that is positive and sends a message that you are responsive to customer needs. We are always combing the Internet—from social media and industry-specific forums to sites dedicated to product and service reviews—to unearth anything that could detract from your hard-earned reputation.
Along with constant monitoring, HyperTrafficSEO will provide regular alerts to about the status of your Internet reputation management as well as the tools and strategies we deploy to correct any misleading information we find. You can trust HyperTrafficSEO to be your eyes and ears to always protect your good name.