3 Top SEO Tips For Your WordPress Site
If you are currently trying to find a new platform for your website, then you have a lot of choices. There are many CMS (content management system) options to choose from, but one of them is far and away the best, and used by the top players in the online marketing world. It is better in terms of budget, options, technical experience and project type. The name of the platform is WordPress.
This article will cover a number of tips that have shown to work for all types of businesses, in terms of their SEO strategy. If you put these tips into place, you can gain a big advantage over your competition.
Change Your Permalinks Structure
This refers to the format of your page URLs and how it shows up in the users browser bar. Try to keep the structure as simple and clean as possible. This is better for users and for the search engines. It makes it easier to rank your website.
Based on the advice of an SEO expert, the most SEO-friendly permalink structure would either be /%postname% or /%category%/%postname%/. If you don’t change to one of these formats, your browser bar will show up numbers and letters, which are meaningless to people and the search engines.
There are experts who say that the title tags, and keyword-rich URL’s affect how the search engines rank your website. Besides this, they show the user what the page is about, so he can quickly see if the content is relevant to his needs. You can change your default permalink structure by going to the WordPress dashboard and finding Settings > Permalinks, then select the “Post Name” option.
If you have current URL’s in another format, WordPress will change them and rewrite them to the new format. It does this via the .htaccess file.
Find SEO-friendly Themes and Plugins for WordPress
There are many built-in features and plugins within WordPress, which are very helpful for SEO reasons and help to gain higher rankings. The platform also comes with a clean coding format which helps with page load times. A faster load time is better for humans visiting your website, and there is evidence between Time To First Byte (TTFB) and sites with higher rankings.
Google wants websites that have fast loading times, and this is going to be more important in the future, so using WordPress will help with this aspect of SEO. This means that you need to choose themes that offer fast loading times, and avoid plugins that slow down the process. This is something that you need to check before loading extras onto the platform.
Add the WordPress SEO by Yoast Plugin
One of the best all in one SEO plugins is called WordPress SEO by Yoast. This combines the functions of many plugins into one unit, and it’s very easy to install and use. There are many other plugins for SEO but this is one that is recommended by industry experts and has been active for many years. It is also updated on a regular basis, so you can be sure it is up to date with the latest SEO changes. Of course, you don’t need to use this plugin, and you can experiment with others first. Try a few and then decide which works for you and your needs.
There are many features and it lets you create xml sitemaps on the fly, query posts for keywords and phrases, change your meta data, and change permalinks. You will still need to implement a solid SEO strategy into your marketing plan, but this plugin will really help, and it will streamline the process.
Benefits of WordPress on SEO
There are a number of instances where WordPress has a direct impact on where your website will rank in the search engines. While there are many choices in terms of CMS systems, WordPress has shown many times to come out on top during tests. Use the power of WordPress to elevate your website’s rankings.