4 Social Media Rules You Must Pay Attention Too
There are dozens of best practices of inbound marketing, but many people don’t have the time to keep ahead of the latest. Many times you have other things going on, or a boss who is instructing you at every turn, so you cannot argue with him.
In these situations, you might have to do as you are told, but you still need to know the social media best practices and abide by them. For example, tweeting a link to a helpful article without mentioning the author is one thing, but when you only post links to pages that mention your brand, you are going to get into trouble.
Things like this have the power to really get your social media brand into serious waters, and such instances can be hard to recover from. So, if you want to improve your marketing results, and reach your income goals, then here are the things to look out for.
Never Just Talk About Yourself
While you do need to mention yourself and your brand, it should never be the only thing you mention. You can steer the conversation in the direction of your brand, but it should not be the main part of the update. The best method to use is an informative position that helps your followers, with a few personal links thrown in.
Self promotion alone is something that has crushed many brands and online marketers. Why? Because in reality, no one really cares about you or your products. They only care about how it can help them to solve a problem.
So, talk about your audience and give them what they want, and show how something can help them. When describing things, always talk about the benefits of your product, never the features or specifications. Also, put your prospect in the center of the story, as this is where they want to be, and where they see themselves. This will help them to listen to you.
Don’t Sell – Tell Stories and be Helpful
People are turned away by sales messages. People go online to find information, not to hear sales messages. They want to find content that helps them, and gives them advice on what interests them. There are now tons of options for products and services, so you need to make yourself different or you will be overlooked, and never sell anything.
Being helpful and offering advice is the best way to get the attention of potential customers, as they will like and thank you for the new information. They will build an emotional attachment to your website, and buy from you when they want to make a buying decision.
Speak To Real People
When writing your online content, remember that you are addressing real people – not numbers. These people have needs and problems, so you should address these things.
Speak and advise these people like you would a person who walked into your shop. Think about how to really serve their needs. Also, target a select group of people with your message, instead of trying to connect with everyone. Narrow your target market so that those people connect with your message and story.
Know what you customers want, need, fear and worry about. These emotions lead to buying decisions, so you need to be clear about the type of person you are looking for. And then write content directly for these people.
Where To Stop
Social media requires certain rules are followed to find the people who are most suited to buying your products. Don’t chase everyone, don’t make it all about your products, and don’t sell too hard. These are the worst practices that you need to avoid.