Why Website Headings Are So Important To Your Website

HeadingsMany people ignore headings on a website, but this is a mistake. As such, this article had to be written to bring this subject to light. Most people don’t think about this issue, or simply don’t know how to make the changes. However, while not important for social media, for your website, headings do matter and you need to be aware of this.

There are a couple of ways that headings work on a website. In regular HTML, there is a H1 tag on each page, and often a few H2 tags. These are used in combination throughout the document and combine to form an outline of the entire document.

However, with HTML5, each tag starts with an H1. This was used to bring together a few components on a single page, and still have unity on the page. This is more difficult for people to understand, although the theory is good. This blog article will tell you what is wrong with it, and why we do not recommend using it.

Page Structuring

With HTML4, it is best to use one H1 tag per page, and use the main keyword as the title. While on the homepage this will be your brand name or website name, on other pages this is not the case. On other pages, it would be best to be able to create a heading around the theme of that pages.

On a category page, the H1 tag would be the category name. On a product page, the tag would be the product name. As you can see, this is quite simple stuff to understand. And this is the way you should implement a heading.

The H2 tag is for subheadings, and to break down content into blocks of text. People like to scan pages so these breaks are very important if you want them to read and understand your website when they first land on it. Google also likes to see H2 tags. H3 tags are further subheadings. These are not as common, but can sometimes be useful if you have lots of logical sub divisions in your content.

These methods of setting up headings are the best, and the way it has been done for a few years.

The problem is when people use headings as a way to style the page. This is not a good way to use them and it causes confusion and problems. There are also people who use H2 tags for an entire paragraph, which is not the correct way to use them. Many people do this with landing pages and blog posts, which is difficult to understand.

SEO Effects from Headings

Do headings have any impact on SEO? Not as much as they used to have, but there is still a lot of value to setting up your website correctly. Headings are used by Google when it scans your page to understand the content, and know the major topics. As such, make it as easy as possible and set it up correctly.

There are a few other things that will help with correct organization of content, when using headlines. You can use schema.org markup as it will help your rankings more than a great heading structure. But remember that having a correct heading structure is simple to do, and it is great for your visitors and for Google, so take the time to put it in place. Use a structure as described above and you will know that you are following the best guidelines and will not need to make any changes at a later time. Your pages will also look better.